Club Centraal – A Handcrafted Identity

Variations of the hand-drawn Club Centraal logo on blue, by Laura Ketting
Club Centraal Rotterdam logo on blue, hand-drawn by Laura Ketting
Club Centraal logo on signage, hand-drawn by Laura Ketting

Club Centraal – A Handcrafted Identity

For Club Centraal, a nightclub in Rotterdam, I designed a unique logo that merges my graphic design background with my artistic style. The word “Centraal” was entirely hand-drawn, resulting in an organic, bold, and dynamic type treatment that reflects the energy of the club.

By combining typography and abstraction, I aimed to create a visual identity that feels alive, fluid, and immersive—just like the nightlife experience itself. The handcrafted nature of the design adds a raw and authentic edge, making it stand out from digitally generated logos.

This project was an exploration of how art and branding can merge to form something visually striking yet deeply personal.