Laura Ketting, an experimental artist from Rotterdam, is renowned for her innovative approach to graphic design and typography. As a graphic designer and typographic artist, she extensively uses diverse materials in her work, uniquely influencing the readability of the letters. For Laura, it’s not about creating perfectly readable letters but about developing a unique experience where the letters themselves take center stage.

By choosing only black and white, she focuses entirely on the form and structure of the letters, bringing the essence of typography to the forefront. This minimalist color palette ensures that the viewer can fully immerse themselves in the images and letters Laura creates. She plays with contrasts and textures, making each letter a work of art in itself.

The process plays a crucial role in Laura’s work. She draws inspiration from making mistakes within the process, as these often lead to unique outcomes. Laura’s work invites exploration and wonder. The combination of materials and the monochrome approach ensures that her letters and images offer a visual experience in which one can get lost.

Her art challenges the viewer to look beyond the traditional boundaries of typography and discover the interaction between form, material, and meaning.

“By making you will see By seeing you will make”

Besides my work as a graphic designer and artist, I also give workshops and talks. This started with my graduation project, where I researched legibility in typography and explored how shifting your perspective can open up new ways of thinking and creating.

In my workshops, participants are invited to look at their surroundings differently, searching for shapes that resemble letters. Think of a fence that looks like the letter A. These letterforms are then traced, transformed, and expanded into full alphabets that can even be turned into usable typefaces. All in black and white, to keep the focus purely on form.

This approach trains your brain to see differently. By simply starting to create, you’ll begin to see more and more..
By making you will see, by seeing you will make.

In my talks, I share more about this process and creative mindset. In the workshops, you’ll dive in and experience it yourself.

Interested in booking a workshop or talk?
Feel free to get in touch via email: hello@lauraketting.nl