Forward Festival – A Visual Identity in Motion

Ink textures for the Forward Techno Festival identity by Laura Ketting
FWD logo in ink for Forward Techno Festival by Laura Ketting
Series of black-and-white Forward Techno Festival posters by Laura Ketting
Forward Techno Festival posters in yellow, blue and red by Laura Ketting
Forward Techno Festival poster and merchandise by Laura Ketting

Forward Festival – A Visual Identity in Motion

For Forward Festival, a techno event in Italy, I developed a dynamic visual identity that merges my graphic design expertise with my artistic background. The core of this project lies in analog techniques—using paint and ink to create organic, fluid textures that were later integrated into the festival’s artwork.

Each edition of Forward had a unique theme, leading to an evolving series of posters that reflected the energy and atmosphere of each event. The identity extended beyond just posters—I also designed merchandise that was sold at the festival, further embedding the visual language into the experience of the attendees.

This project was about capturing the raw, immersive, and ever-changing nature of techno culture, turning it into a bold and recognizable identity.